About Course
Module 1: Introduction to Market Research – Definition, importance, primary vs secondary, applications
Module 2: Secondary Market Research – Data sources (public & commercial), epidemiology, market size, competitor landscape, sales, pipeline, HTA inclusion
Module 3: Primary Market Research – Surveys, interviews (KOLs/HCPs), focus groups, observational studies, applications
Module 4: Datasets & Data Handling – Data sources, cleaning, integration, visualization (Excel, Tableau, Power BI)